Clean {aesthetic} was started by Charlie Carroll and Aaron Rosenstock in 2010. Charlie co-founded and developed the brand from concept to completion, including all logos, marketing materials, designs, brochures, line guides, social media materials, etc. and grew the brand into a worldwide name, selling online and in major retail stores, such as Bloomingdales, T.J.Maxx, and B2C. He opened a flagship store location in 2014 and lead a team of designers and employees for eight years until they shut the brand down in 2020. His designs and artwork can be seen on T.V. shows such as Shameless, Parenthood, and New Girl.